Discussion with the Speakers: Buy-in through Opt-in: Shared Services Engagement Strategies

Wednesday, March 7, 2018, 3:30PM–4:30PM PT
Location: Zeno 4606

A follow-on discussion with the speakers from the 2:30pm session on this topic. Through a powerful public health case study, this session will articulate how successful social marketing and stakeholder engagement strategies were applied to develop and execute both strategic communication and standards harmonization efforts for CDC’s Surveillance Data Platform with Shared Services Initiative, and ways that these engagement strategies can also be applied to other health information exchange, interoperability and data integration efforts. The project team will explain how they leveraged findings from an environmental scan (2016) with CDC centers, institutes, offices, programs and STLT (state, territorial, local and tribal) public health partner organizations to articulate strategic communication and standards management and harmonization needs, to develop planning frameworks to address them, and to execute tactics which met planning goals while supporting successful completion of project outcomes.

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